Other streaming services' success in the weekend-morning window (think Premier League) influenced the decision as well, Cordella said. Peacock added four million paying subscribers during the first quarter of 2022, according to an April earnings call, bringing that total to 13 million accounts. "To me there is something really youthful and engaging about morning baseball and day baseball, and especially at a different time," Benetti said. "I couldn’t be more thrilled to be a part of this for those multiple reasons, and of course being the White Sox announcer, getting to start with a White Sox game at Fenway Park, one of the greatest ballparks in this country, is an added bonus."Ĭatering to a younger audience – there are plans to incorporate similar musical and graphic themes from the past for those seeking nostalgia – is an obvious goal of putting MLB on a streaming service. That choice differs from the Apple TV+ decision to create new broadcasting crews for its Friday night games. Benetti will be joined by a rotating cast of analysts, one from each team participating in the Sunday showcase. White Sox play-by-play broadcaster Jason Benetti, who also calls baseball and basketball for ESPN, has been hired to lead all 18 games for NBC. NIGHTENGALE'S NOTEBOOK: Rookie shortstop Jeremy Peña making the Astros forget all about Carlos Correa SPORTS NEWSLETTER: Sign up now for daily updates sent to your inbox "We found this unique sort of situation where you have an exclusive window on Sunday mornings for what effectively becomes the game of the week for us," Peacock executive vice president and chief commercial officer Rick Cordella said on a media teleconference on Wednesday. After that, the company will move its exclusive Sunday-morning window – secured in the league's latest media rights deal – to Peacock, the NBC subscription streaming service. Then, Major League Baseball disappeared from the network for more than two decades.įor one week, NBC will air baseball (the Chicago White Sox vs. Amazon Prime Video will begin exclusive streams of NFL Thursday Night Football starting in September.Watch Video: Is MLB using different baseballs?įor decades, baseball fans could count on the NBC Game of the Week to provide coverage of teams they couldn't normally watch. HBO Max is planning to stream live National Hockey League Games. games with existing rights deals.ĮSPN has been steadily adding more live games to ESPN+ and cross-promoting them via Hulu, which is also owned by Disney. ET, which would enable them to steer clear of the regular slate of 1 p.m. In the case of Peacock’s exclusive Sunday games, they are due to begin as early as 11:30 a.m. Sinclair Broadcast Group, which is also a partner in YES, owns the Ballys regional sports networks and is in the midst of shifting their offerings, including MLB, to a set of direct-to-consumer streaming services. Amazon also streamed 21 New York Yankees games in the New York market last season in a deal with the YES Network. MLB and Apple just announced a package of Friday games will stream on Apple TV+. While the price tag is not cosmic, the agreement is the latest sign that sports is continuing to migrate in earnest away from linear TV and toward streaming. Reps from NBC Sports and MLB declined Deadline’s request for comment. The WSJ pegged the valuation at $30 million. The Wall Street Journal reported on the pact today, following a New York Post report last month. A formal announcement could come early next week. The league and NBCUniversal are close to finalizing a deal that would see a slate of 18 games stream on Peacock, according to a source familiar with the discussions. 'Twisted Metal' Star Anthony Mackie On Squaring Up With Samoa Joe & Adapting A Video Game He Grew Up Playing
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